Promotional email can be sent simultaneously to your entire mailing list or to subsets of your list. Your message is sent directly to consumers’ inboxes ensuring that your target market receives your new information. Whether it’s a regularly scheduled company update or a special announcement, proper email messages will produce a response from a significant percentage of your recipients. Timing can be established to synchronize sending messages when they’re most likely to be opened and read.
Tracking analytics can tell us how these messages are opened, which parts of the message received attention, and allow us to adjust for the next mailing. Consumer surveys can also be created with this process, harvesting information that can improve sales and profit.